Equipment: Drivers

Wilson Staff Launches Online Club Fitter

Last Updated on Monday, 14 April 2014 21:46 Monday, 14 April 2014 21:39

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CHICAGO, Illinois — Like fingerprints, every golfer is unique with an individualized swing and approach to the game. With varying setup preferences, ball striking consistency, and ball flight control, there's no one-club-fits-all model for selecting irons and woods. That's the idea behind the new and improved twelve-club Online Club Fitter from Wilson Staff.

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Cobra Releases Limited Edition Green Bio Cell Driver

Last Updated on Wednesday, 12 March 2014 23:58 Wednesday, 12 March 2014 23:54

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CARLSBAD, California — COBRA helps golfers make a splash on the course with the release of a Limited Edition Green BiO CELL Driver. COBRA Golf's BiO CELL Driver, designed to help golfers Go LongTM, is equipped with MyFly8TM, SmartPadTM and BiO CELL E9 FaceTM Technologies to help manage trajectory and provide unmatched distance.

Beginning March 15, 2014, only 2,014 units of the Limited Edition Driver will be available at select golf retailers around the world. Each driver is laser-marked sequentially 0001 of 2014 on the sole for authenticity.

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Hireko Golf Announces New for 2014 Power Play Juggernaut Titanium Driver

Last Updated on Wednesday, 26 February 2014 19:00 Wednesday, 26 February 2014 18:56

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CITY OF INDUSTRY, California — Hireko Golf announced the arrival of their new for 2014 Power Play Juggernaut Titanium Driver. The new Juggernaut driver is a full 515cc in volume for monster drives and illegally long distance.

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Top 12 Products of the 2014 PGA Show

Last Updated on Monday, 03 February 2014 04:13 Monday, 03 February 2014 03:37

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Dr. Barry Lotz (iG)

The event this year, again, was an ode to the creativity and innovation of those who love golf, are continually searching for the perfect club, and for the best way to become a scratch golfer.

Adjustability was the key word this year, from drivers to fairway woods to hybrids.

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Nike Challenges Golfers to Play in the Now

Last Updated on Wednesday, 29 January 2014 23:20 Wednesday, 29 January 2014 23:16

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Nike Golf amplifies the story of innovation behind the new Nike VRS Covert 2.0 driver in the new “Play in the Now” campaign.

With the first piece aired January 25, 2014, “Play in the Now” is a series of TV spots that takes a humorous but pointed jab at golfers who are afraid to try new technology and, as such, reject advancements in innovation. The spot will air on ESPN and CBS in the U.S., and also will air in Canada, the U.K., Japan and Korea.

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