Equipment: Balls

Rife’s V Motion Golf Ball Receives Golf Digest Hot List Award

Last Updated on Monday, 14 April 2014 22:25 Monday, 14 April 2014 22:20

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BELLEVUE, Washington — The May 2014 issue of Golf Digest has hit the newsstands and its official... RIFE's V MOTION golf ball has made the prestigious Golf Digest Hot List again!

Golf Digest's Hot List judges combined the input of golf ball manufacturers and player evaluations with the results of exclusive robot testing data from San Diego-based Golf Laboratories to select the 30 products included on the Hot List.

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Wilson Staff Celebrates 100 Years with Centennial Equipment Line

Last Updated on Tuesday, 25 March 2014 23:46 Tuesday, 25 March 2014 23:16

Wilson Centennial Line

CHICAGO, Illinois — Over the span of 100 years, Wilson innovators have been at the forefront of designing equipment that helps athletes win. Working conjointly with its tour advisory staff over the past century, research and developers within the brand have pioneered new trends — from the first sand wedge to iron slot technology to low compression golf balls — all with the intention of helping both their tour staff and everyday golfers win on the course.

In its centennial anniversary, Wilson Staff wants to refresh the minds of contemporary golfers about what it has done to change golf, and pay tribute to the many professionals and amateurs whom have shared in the brand's success.

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Nike Golf Wants to Know: What’s Your RZN?

Last Updated on Thursday, 13 March 2014 00:03 Wednesday, 12 March 2014 23:58

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More distance, softer feel, less spin, more spin — there’s no one-size-fits-all when it comes to golf balls. That’s the idea behind the new Nike RZN Recommender, a digital tool that helps golfers find the RZN golf ball — Nike RZN Black, Nike RZN Platinum, Nike RZN Red or Nike RZN White — that best fits their specific needs.

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Bridgestone's Revolutionary B330-RX Family Sees Distance Surge from New Hydro Core Technology

Last Updated on Wednesday, 26 February 2014 19:25 Wednesday, 26 February 2014 19:14

B330-RX

COVINGTON, Georgia — Can the addition of water in the formulation of a golf ball's core deliver more distance off the tee? Bridgestone Golf has proof positive that it does. And not just a half-yard or a yard. Real distance.

The latest versions of Bridgestone's popular TOUR B330-RX family of balls now feature the newly patented Hydro Core Technology. This groundbreaking technology provides golfers with swing speeds less than 105 mph longer distance and greater accuracy.

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For Golfers Who Dare to Brave the Polar Vortex

Last Updated on Monday, 17 February 2014 19:44 Monday, 17 February 2014 19:38

ColdFusion Golf balls

When it comes to golf, you either love it or you think it's as boring as watching grass grow.

There are lots of fair-weather golfers out there, but for the thousands of winter warriors who brave all weather conditions to play the sport they love, there is very little that can cool their infatuation with the sport, except maybe this year’s polar vortex and the havoc it’s playing with their balls.

Cold golf balls are about as much fun to play with as Tiger Woods when he’s destined to miss a cut.

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