Equipment: Balls

Bridgestone Teams Up with Uber to Celebrate the Year’s First Major

Last Updated on Sunday, 12 April 2015 05:43 Thursday, 09 April 2015 05:36

Bridgestone e6 Masters Limited EditionCOVINGTON, Georgia — As Georgia’s preeminent golf company, Bridgestone Golf has annually celebrated the year’s first major in various creative ways over the last decade. For the 2015 edition of golf’s annual rite of spring, Bridgestone has teamed up with Uber to give passengers in Augusta a fun new way to be part of the excitement.

Beginning with the start of the tournament’s first round, Bridgestone Golf will distribute samples of its award-winning e6 golf ball with a limited edition “Made Here, Played Here” logo to Uber riders throughout Augusta, GA through Sunday, April 12th. In addition, customers who are new to Uber in Augusta can use the coupon code “RideAugusta” to receive their first ride free (up to a $20 value).

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TaylorMade Golf Introduces AeroBurner Irons, Mini Driver, and Ball

Last Updated on Wednesday, 11 March 2015 19:45 Wednesday, 11 March 2015 19:32

TaylorMade AeroBurner IronFollowing the debut of the AeroBurner™ Driver in January, TaylorMade Golf Company has announced the launch of the AeroBurner Irons, the AeroBurner Mini Driver, and the AeroBurner Pro Golf Ball. The additions – which complete the 2015 AeroBurner collection – are designed for speed, distance and power from tee to green.

AeroBurner Irons

The AeroBurner irons follow in the footsteps of the AeroBurner metalwoods. Built for distance through speed, the Aeroburner iron features an up-to-the-limit COR face design. A low center of gravity (CG) generates high launch and great feel throughout the set. The high-MOI head design provides enhanced forgiveness and stability on balls hit across the clubface.

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The 2015 PGA Show’s Most Followed, Talked About, and Latest Products (Part 1)

Last Updated on Tuesday, 24 February 2015 01:10 Monday, 23 February 2015 23:41

Callaway Chrome Soft BallDr. Barry Lotz

The golf equipment category revolves among the major players such as Callaway, Mizuno, Nike, PING, Titleist, and TaylorMade. However, companies such as Tour Edge, Cleveland, Wilson, and Cobra also produce excellent equipment.

One thing that is a definite — every manufacturer’s new product line buzzword is “improvement.” Improvement in distance, feel, and shots.

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Nike Golf Welcomes Chinese Athlete Simin Feng to Its Roster

Last Updated on Tuesday, 27 January 2015 20:06 Tuesday, 27 January 2015 20:02

altNike Golf is pleased to announce the addition of Chinese athlete Simin Feng to its talented Tour roster to represent the brand as a head-to-toe athlete. She will make her professional debut as a Nike Golf athlete at the Coates Golf Championship in Ocala, Fla.

Feng played at Vanderbilt University from 2013-14. She captured two individual titles and also helped lead her team win a title at the SEC Championship and the NCAA East Regional. The 19-year-old led her team in scoring with a 71.74 stroke average.

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Titleist Introduces New Pro V1 and Pro V1x Golf Balls

Last Updated on Thursday, 22 January 2015 19:49 Thursday, 22 January 2015 19:33

altFAIRHAVEN, Massachusetts — It’s hard to belive 15 years have passed since the first Titleist Pro V1 was introduced.

It was in October 2000 when the original Pro V1 prototype first appeared on the PGA Tour at the Invensys Classic in Las Vegas. Forty-seven players put the ball in play that week, marking one of the largest pluralistic shifts of equipment at one event in golf history. In March 2001, just months after launching to golf shops, Titleist Pro V1 became the best-selling golf ball in the marketplace.

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