Equipment: Balls

Titleist Unveils New NXT Tour, Velocity Golf Balls

Last Updated on Tuesday, 02 February 2016 23:25 Tuesday, 02 February 2016 23:16

altWe’re excited to announce the launch of our new NXT Tour, NXT Tour S, Velocity and DT TruSoft golf balls that continue to deliver best in class performance through new core and cover innovations. New for 2016, the NXT Tour has been engineered for even longer distance, while new NXT Tour S offers its softest feel yet and the new Velocity provides even more powerful distance with a more playable feel. Officially launched last fall, the DT TruSoft provides supremely soft feel on every shot with exceptionally consistent performance and quality.

All of these enhancements are a direct result from our continued commitment to a rigorous R&D process rooted in golfer research and feedback, technological advancements, intellectual property leadership and comprehensive prototype testing and validation. In fact, more than 34,000 golfers from around the world participated in the white box testing and validation process for new models with golfers receiving prototype golf balls for on-course evaluation.

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New Slipres Cover and Tour Core Optimize High Swing Speed Players’ Performance from Tee-to-Green

Last Updated on Thursday, 28 January 2016 05:11 Thursday, 28 January 2016 04:41

altCOVINGTON, Georgia — Bridgestone Golf has used knowledge gained through extensive PGA TOUR testing and over 300,000 consumer in-person ball-fittings to perfect its Tour B330 family of balls. Bridgestone’s new 2016 Tour B330 and Tour B330S golf balls have been specifically engineered to produce longer drives and better spin around the green for players with swing speeds above 105 mph, using new proprietary TOUR Core and SlipRes Cover technologies.

Bridgestone’s 2016 B330 Family features Bridgestone’s new TOUR Core that is 6% larger and utilizes a steeper gradient in softness from the inner part of the core to the outer region, to generate faster ball speed and less spin off the driver than ever before. In fact, Bridgestone’s proprietary gradational compression technology in its core allows the company to accomplish in one layer what other ball makers accomplish in two or three layers, leading to a smoother energy transfer and more power.

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Callaway Golf Announces New Chrome Soft and Superhot 55 Golf Balls

Last Updated on Tuesday, 19 January 2016 22:56 Tuesday, 19 January 2016 22:46

Callaway Golf Chrome SoftCARLSBAD, California — Callaway Golf Company announced its new Chrome Soft and Superhot 55 Golf Balls. Both products will be available nationwide at retail and online at CallawayGolf.com on February 5, 2016.

The new Chrome Soft builds on last year’s highly successful product and introduces the proprietary Dual SoftFast Core™, which leads to fast ball speeds off the driver for exceptional distance. The ball is designed with low spin off the tee for players who need spin reduction to optimize their launch conditions for longer drives. Callaway is the only golf ball company that has new Dual SoftFast Core™ technology.

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Nike and Rory McIlroy Collaborate to Create New Nike Equipment

Last Updated on Tuesday, 12 January 2016 19:01 Tuesday, 12 January 2016 18:55

altThe members of Rory McIlroy’s performance team — JP Fitzgerald, Michael Bannon and Dr. Steve McGregor — have served as close collaborators to a number of Rory McIlroy’s golf milestones. Notably, since becoming the athlete’s caddie in 2008, Fitzgerald has been privy to McIlroy’s transformative training. He’s also been there for all McIlroy’s tour wins, including four majors, and through 95 weeks atop the world rankings. Over the past year, he witnessed another landmark: McIlroy’s 12-month partnership with engineers from The Oven as they fine-tuned the Vapor Fly Pro driver and RZN Tour / Platinum ball.

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Pinnacle Introduces New Rush and Soft Golf Balls

Last Updated on Sunday, 10 January 2016 19:07 Sunday, 10 January 2016 19:03

Pinnacle Golf Rush and SoftFAIRHAVEN, Massachusetts — Pinnacle Golf introduced a pair of new golf balls with the Rush and Soft models.

The Rush design is a distance ball, while the Soft is to live up to its name, offering great feel at a modest price.

Here’s a little more about the two new products.

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