Equipment: Balls

Coach Labs Unveils Generation Intelligence Ball

Last Updated on Tuesday, 24 January 2017 20:59 Tuesday, 24 January 2017 20:41

altMANHATTAN BEACH, California — Coach Labs, manufacturers of DuoTrac Golf, the world’s first complete swing and hip sway analyzer, will unveil the world’s first true intelligent ball in Booth 1289 at the 2017 PGA Merchandise Show in Orlando, Fla.

Officially named “Gen i1” for ‘Generation Intelligence,’ this ball is poised to disrupt multiple business sectors including golf simulation, gaming, and practice facilities. Gen i1 will be able to deliver critical data points such as ball speed, back spin, launch angle, carry distance and smash factor.



Volvik Launches New VIVID XT Featuring Matte Finish Designed For Long Drive

Last Updated on Tuesday, 24 January 2017 20:41 Tuesday, 24 January 2017 20:31

altVolvik, the #1 Color Golf Ball on Tour, announced the company will launch a new version of their extremely popular VIVID golf ball line at the 2017 PGA Merchandise Show January 25-27 called the VIVID XT or VIVID Extreme.

The 100-compression, 4-piece golf ball will feature Volvik’s patented VIVID matte finish that was specifically designed for the World Long Drive circuit that Volvik served as the official golf ball in 2016. The winner of the 2016 WLD won with drives of 439 and 437 yards with orange and pink, far surpassing the average distances measured in previous year’s finals. The distances achieved using Volvik golf balls equaled a quarter of a mile.



Watsons Goes Pink, With More Colors To Follow

Last Updated on Tuesday, 03 January 2017 18:42 Tuesday, 03 January 2017 18:29

Bubba WatsonCanadian Press

KAPALUA, Hawaii (Doug Ferguson/AP) — Bubba Watson gazed toward the blue Pacific on the first tee at Kapalua and unleashed a big drive with his pink golf ball.

Next up likely will be a lime green ball.

The two-time Masters champion is even thinking of a two-tone ball.

“If we’re going to challenge ourselves, let’s challenge ourselves to make something that’s really off the wall, that’s still playable,” Watson said. “Companies I want to be with are ones that let me have an influence and let me in on the decision-making.”



Tiger Woods Signs Deal To Play With New Golf Ball

Last Updated on Friday, 16 December 2016 09:06 Friday, 16 December 2016 07:54

altCanadian Press

One tournament into his return was all Tiger Woods needed to strike a deal with Bridgestone to play its golf ball.

Bridgestone Golf said it has signed Woods to a multi-year agreement in which he will play and promote the golf ball. Woods effectively became a free agent for equipment deals when Nike decided to stop making clubs and golf balls and instead focus on apparel.

Bridgestone becomes the first new equipment company that Woods has endorsed since he turned pro 20 years ago. He signed with Titleist (equipment) and Nike (footwear and clothing) in 1996, and his switch to all Nike equipment began with its golf ball in May 2000.



Color Him Pink: Report Says Watson To Use Volvik Golf Ball

Last Updated on Friday, 16 December 2016 07:52 Friday, 16 December 2016 07:46

Bubba WatsonCanadian Press

SEOUL, South Korea (AP) — Bubba Watson might be adding a pink golf ball to go with his pink driver — and a green ball for the Masters.

The JoongAng Daily in South Korea is reporting that Watson has agreed to a deal to use the Volvik golf ball starting next month. The Korean ball manufacturer mainly has been used on the LPGA Tour and is best known for golf balls it produces in a variety of colors. And that might be the perfect fit for the two-time Masters champion.



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