Equipment: Balls

Bridgestone Celebrates Lady Precept’s ‘Sweet 16’ with Enhanced Feel and More Distance

Last Updated on Wednesday, 13 May 2015 22:00 Wednesday, 13 May 2015 21:53

Bridgestone Lady PreceptCOVINGTON, Georgia — Bridgestone Golf announced that the most popular ladies’ golf ball in the history of the game — The Lady Precept — is getting a fresh makeover for its 16th birthday. The 2015 Bridgestone Lady Precept is newly engineered as the softest women’s golf ball on the market to deliver exceptional performance for moderate swing speed golfers, with an infusion of enhanced feel and more distance to make it the best performing ladies ball, tee-to-green, ever made.



Vice Golf Introduces Pro Plus Golf Ball

Last Updated on Wednesday, 06 May 2015 08:01 Wednesday, 06 May 2015 07:51

VICE Golf Pro Plus BallMUNICH, Germany — VICE Golf introduces its latest offering: the Pro Plus, the company’s first four-piece ball.

Designed for that wide range of amateur golfers with medium to fast clubhead speeds, the Pro Plus produces longer distance off full-swing shots, while offering outstanding control and the company’s “S2TG” (Stick to the Green) technology on and around the greens.



Bridgestone Teams Up with Uber to Celebrate the Year’s First Major

Last Updated on Sunday, 12 April 2015 05:43 Thursday, 09 April 2015 05:36

Bridgestone e6 Masters Limited EditionCOVINGTON, Georgia — As Georgia’s preeminent golf company, Bridgestone Golf has annually celebrated the year’s first major in various creative ways over the last decade. For the 2015 edition of golf’s annual rite of spring, Bridgestone has teamed up with Uber to give passengers in Augusta a fun new way to be part of the excitement.

Beginning with the start of the tournament’s first round, Bridgestone Golf will distribute samples of its award-winning e6 golf ball with a limited edition “Made Here, Played Here” logo to Uber riders throughout Augusta, GA through Sunday, April 12th. In addition, customers who are new to Uber in Augusta can use the coupon code “RideAugusta” to receive their first ride free (up to a $20 value).



TaylorMade Golf Introduces AeroBurner Irons, Mini Driver, and Ball

Last Updated on Wednesday, 11 March 2015 19:45 Wednesday, 11 March 2015 19:32

TaylorMade AeroBurner IronFollowing the debut of the AeroBurner™ Driver in January, TaylorMade Golf Company has announced the launch of the AeroBurner Irons, the AeroBurner Mini Driver, and the AeroBurner Pro Golf Ball. The additions – which complete the 2015 AeroBurner collection – are designed for speed, distance and power from tee to green.

AeroBurner Irons

The AeroBurner irons follow in the footsteps of the AeroBurner metalwoods. Built for distance through speed, the Aeroburner iron features an up-to-the-limit COR face design. A low center of gravity (CG) generates high launch and great feel throughout the set. The high-MOI head design provides enhanced forgiveness and stability on balls hit across the clubface.



The 2015 PGA Show’s Most Followed, Talked About, and Latest Products (Part 1)

Last Updated on Tuesday, 24 February 2015 01:10 Monday, 23 February 2015 23:41

Callaway Chrome Soft BallDr. Barry Lotz

The golf equipment category revolves among the major players such as Callaway, Mizuno, Nike, PING, Titleist, and TaylorMade. However, companies such as Tour Edge, Cleveland, Wilson, and Cobra also produce excellent equipment.

One thing that is a definite — every manufacturer’s new product line buzzword is “improvement.” Improvement in distance, feel, and shots.



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