Equipment: Balls

Bridgestone’s New Extra Soft Brings Superior Control and Distance-Performance to the Golf Ball Category

Last Updated on Tuesday, 20 October 2015 05:44 Tuesday, 20 October 2015 05:41

Bridgestone Extra SoftCOVINGTON, Georgia — Bridgestone Golf announced the launch of its new Extra Soft golf ball. The Extra Soft builds off of the superb distance and feel golfers came to enjoy in the xFIXx model with an infusion of straighter ball flight and improved short-game control that can benefit all players.

The Extra Soft’s 2-piece construction features a soft ionomer cover and soft compression core for maximum distance and control. The Extra Soft core is designed to be compressed more fully at moderate clubhead speeds and leads to a reduction in spin producing straighter shots off the tee and from the fairway.



Troon, Callaway Golf, and Troon Facilities Join to Raise Awareness for Breast Cancer

Last Updated on Tuesday, 13 October 2015 08:42 Tuesday, 13 October 2015 08:36

altSCOTTSDALE, Arizona — Troon® is pleased to announce a partnership with Callaway Golf Company to help raise awareness of breast cancer and the importance of early detection during National Breast Cancer Awareness Month. As a part of the effort, Callaway’s Chrome Soft golf ball with Truvis Technology, normally marked in a red and white pattern, will instead be pink and white and available at select Troon golf shops across the country. Callaway and Troon will also make a one-time donation to cancer research through the National Breast Cancer Foundation.



Bridgestone Celebrates Lady Precept’s ‘Sweet 16’ with Enhanced Feel and More Distance

Last Updated on Wednesday, 13 May 2015 22:00 Wednesday, 13 May 2015 21:53

Bridgestone Lady PreceptCOVINGTON, Georgia — Bridgestone Golf announced that the most popular ladies’ golf ball in the history of the game — The Lady Precept — is getting a fresh makeover for its 16th birthday. The 2015 Bridgestone Lady Precept is newly engineered as the softest women’s golf ball on the market to deliver exceptional performance for moderate swing speed golfers, with an infusion of enhanced feel and more distance to make it the best performing ladies ball, tee-to-green, ever made.



Vice Golf Introduces Pro Plus Golf Ball

Last Updated on Wednesday, 06 May 2015 08:01 Wednesday, 06 May 2015 07:51

VICE Golf Pro Plus BallMUNICH, Germany — VICE Golf introduces its latest offering: the Pro Plus, the company’s first four-piece ball.

Designed for that wide range of amateur golfers with medium to fast clubhead speeds, the Pro Plus produces longer distance off full-swing shots, while offering outstanding control and the company’s “S2TG” (Stick to the Green) technology on and around the greens.



Bridgestone Teams Up with Uber to Celebrate the Year’s First Major

Last Updated on Sunday, 12 April 2015 05:43 Thursday, 09 April 2015 05:36

Bridgestone e6 Masters Limited EditionCOVINGTON, Georgia — As Georgia’s preeminent golf company, Bridgestone Golf has annually celebrated the year’s first major in various creative ways over the last decade. For the 2015 edition of golf’s annual rite of spring, Bridgestone has teamed up with Uber to give passengers in Augusta a fun new way to be part of the excitement.

Beginning with the start of the tournament’s first round, Bridgestone Golf will distribute samples of its award-winning e6 golf ball with a limited edition “Made Here, Played Here” logo to Uber riders throughout Augusta, GA through Sunday, April 12th. In addition, customers who are new to Uber in Augusta can use the coupon code “RideAugusta” to receive their first ride free (up to a $20 value).



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