Last Updated on Sunday, 30 August 2015 22:49 Sunday, 30 August 2015 22:41
CHASE54 has launched its FALL 2015 collection online. In addition to three groupings each for men and women, the brand highlights its new ELEMENTS basics group and FUSION54 family of technologies. The new collection incorporates its new branding launched at the PGA Show in Orlando with special details featuring the new logo and tagline.
FALL 2015 pays tribute to world-class golf, travel and adventure destinations. This focus aligns with modern fashion trends and creative synergies from around the world. For women, inspiration comes from Zimbabwe, Colombia and Lumbok, Indonesia. For men, the style inspiration comes from South Africa, Anguilla and French Polynesia. There is a nod to festivity in the prints, celebrating the introduction of a new brand and new era for CHASE54.
Last Updated on Tuesday, 25 August 2015 04:53 Tuesday, 25 August 2015 04:11
Dr. Barry Lotz
A look at what you should consider for your own game, for the upcoming holiday season, and as a great golf gift, period!
Callaway Mack Daddy PM Grind Wedges
These are phenomenal! Dart throwers would be an understatement! The feel is outstanding. Callaway’s new Mack Daddy 2 PM Grind wedges were designed by Phil Mickelson in conjunction with Roger Cleveland and have a radical shape that can help golfers get better performance from the most-lofted club in their bag.
The wedges also have a U-Grind sole that Mickelson helped Callaway develop. The sole is concave in the middle, and has very rounded leading red that allows it to sit lower to the ground on open-face shots. That makes them easier to hit off tight lies.
With the wedge’s high-toe design a larger hitting area is created, especially when golfers open the club face to hit delicate shots around the green.
Last Updated on Friday, 21 August 2015 06:47 Friday, 21 August 2015 06:38
ATLANTA, Georgia — Bobby Jones unveiled its Fall 2015 collection of performance knit polo tops. The Fall 2015 XH2O offering from Bobby Jones provides the unmistakable style that is hallmark of golf’s premier luxury lifestyle brand, integrated into performance garments that provide incredible moisture wicking function, UV protection and breathability.
The Fall 2015 XH2O performance polo lineup offers a variety of 13 unique styles of shirt all delivering ultimate water management capabilities and comfortable stretch-knit design to ensure peak performance on the course. Every piece features a blend of Polyester and Spandex for quick drying, UV protection (UPF 15) and an anti-microbial shield. In order to complement golfers’ athletic movement during their swing motion, Bobby Jones precisely tailors into the shirts’ construction shoulder-to-shoulder stretch taping and incredibly durable performance yarn designed to allow golfers to swing more freely.
Last Updated on Monday, 10 August 2015 23:01 Monday, 10 August 2015 22:41
SHEBOYGAN, Wisconsin — Ten Nike Golf athletes — comprising the tournament’s defending champion Rory McIlroy and Tiger Woods, who will be shooting for his fifth PGA Championship — will debut apparel from the fall 2015 collection as they compete for the Wanamaker Trophy at the final major championship of the season. Additional Nike athletes due to compete against the backdrop of Lake Michigan include: Paul Casey, Kevin Chappell, Ross Fisher, Tommy Fleetwood, Russell Henley, Francesco Molinari, Charl Schwartzel and Nick Watney.
AHEAD to Unveil Spring ‘16 Men’s, Kate Lord Apparel Collections at Vegas PGA Fashion & Demo Experience
Last Updated on Sunday, 09 August 2015 23:26 Tuesday, 04 August 2015 07:04
NEW BEDFORD, Massachusetts — Finding inspiration in the company’s headquarters locale of New Bedford, Mass., AHEAD is injecting imagery of the city and surrounding community into its Spring 2016 catalogs to illustrate where its creativity is born. The company has shifted focus to design both its men’s and Kate Lord apparel lines by color story, and has found color inspirations from its beautiful, historic seacoast location.
“We are watching our brands evolve right in front of our eyes,” said Chuck Lord, AHEAD’s chief creative officer. “This is apparent in the upscale look of the catalog, and the amazing styling of our apparel. The pieces in our Spring 2016 lines are being designed with an emphasis on alternative logo placements, in unison with new ornamentation techniques and graphics. It is a convergence of creativity.”
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