Lacoste Unveils Team Uniforms For 2017 Presidents Cup
- Category: Inside Golf
- Published: 2017-02-07
PONTE VEDRA BEACH, Florida — After announcing a partnership earlier this year naming LACOSTE as the official apparel provide of the Presidents Cup, the French apparel brand joined Presidents Cup leadership to officially unveil the team uniforms today at the 2017 PGA Merchandise Show. This marks the earliest in Presidents Cup history the uniforms have been finalized and unveiled, as LACOSTE becomes the first apparel partner to outfit both teams and tournament VIPs. The 2017 Presidents Cup takes center stage at Liberty National Golf Club in Jersey City, New Jersey, September 26 to October 1.
Both teams will have the uniforms not only throughout the seven days of practice and competitive rounds, but also for opening and closing ceremonies. Working closely with Presidents Cup captains Steve Stricker and Nick Price, each team’s uniform collection includes polo shirts, golf sweaters, outerwear, golf pants and blazers, and all will be embroidered with the iconic golf Presidents Cup trophy and corresponding team flag.
LACOSTE has drawn on its authentic golf heritage to design the new outfits and combine comfort and functionality. Specifically, the polos will feature high-performance stretch and wicking technical details to ensure full comfort for all players while competing. Layering is also a key element requested by captains and players, whose uniforms include sleeveless hybrids and sleeveless cashmere pieces. The result highlights the relaxed elegance and innovative DNA that define the brand with the Crocodile.
The International Team players will don blue and gold as the prominent colors to mirror their Presidents Cup team flag, while the U.S. Team’s collection draws its inspiration from the American flag and features a patriotic red, white and navy blue color palette.
“I was impressed with LACOSTE’s willingness to take feedback from our players, especially to ensure the cuts were comfortable and offered the best fit for playability,” said International Team Captain Price. “They brought various clothing options to Bethpage for the players to try on, which just goes to show you how focused they are on excellent customer service. We’re looking forward to showcasing the traditional International Team colors with a bold statement for Sunday.”
“I tried to keep a lot of the younger guys in mind when selecting the uniforms and tried to match what the guys are wearing these days,” said U.S. Team Captain Stricker. “As a result, we incorporated white pants for both practice and competition days and also focused on making the total uniform package feel very American with red, white and blue. We also matched the material of the shirts to the performance style that all of the guys like today – many who tried on the LACOSTE uniforms at Bethpage Black and really liked the fit and wear-ability.”
“We couldn’t be more pleased to embark on this journey with LACOSTE and share their enthusiasm for golf’s heritage,” said Presidents Cup Executive Director Matt Kamienski. “Much of the prestige that comes with the Presidents Cup is with the pageantry, and that’s also reflected in the team apparel. We know that beyond the great collections, there has been tremendous consideration for the team’s needs including material performance and high-end details for each of the uniform collections. What’s equally exciting is being able to offer these collections for the first time to our fans for purchase.”
“LACOSTE is proud to partner with the PGA TOUR on the Presidents Cup. The uniforms we created in collaboration with the Presidents Cup captains are a reflection of LACOSTE’s sporting heritage and expertise. Our partnership with a prestigious tournament like the Presidents Cup will help us reinforce our sports heritage in North America, which is a key region for our brand,” said Thierry Guibert, LACOSTE Group CEO.
The uniform collections will be available for purchase onsite at the Presidents Cup in the merchandise areas and the new Fan Experience area at the Oculus. In addition, fans can visit LACOSTE boutiques in the United States, as well as LACOSTE.com.
Currently, daily ticket options for the Presidents Cup are available starting at $50 for grounds access or $100 for an upgraded experience in the premium Captains’ Club. Weekly tickets are also available for $500 for grounds access or $740 for Captains’ Club access. Youth 12 and under are admitted free to the Presidents Cup (grounds access permitted for one child per ticketed adult). Tickets are available via www.presidentscup.com or by calling 888-401-8000. For updates on the Presidents Cup, check www.presidentscup.com, join us on Facebook at www.facebook.com/thepresidentscup, Instagram or Twitter @PresidentsCup, and sign up for the Presidents Cup e-newsletter.