Dubai Duty Free Extends Irish Open Title Sponsorship Until 2022
- Category: Inside Golf
- Published: 2018-05-14
Dubai Duty Free has agreed a four-year extension of its title sponsorship of the Dubai Duty Free Irish Open hosted by the Rory Foundation, taking the partnership through to 2022.
The historic tournament has reached new heights since Dubai Duty Free began its title sponsorship in 2015, with the prize fund increasing year-on-year from €2.5 million to a record $7 million last year following its inauguration as one of the European Tour’s eight Rolex Series events.
The agreement underlines the commitment of Dubai Duty Free to one of the biggest tournaments on the European Tour’s International Schedule and emphasises its growing prestige since the world-renowned travel retailer came on board three years ago.
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