PGA TOUR Delves Into Artificial Intelligence

PGA TOUR Artificial Intelligence

(Photo/PGA TOUR)


PONTE VEDRA BEACH, Florida — Following successful technology launches over the last three years in augmented reality and virtual reality, the PGA TOUR has unveiled Artificial Intelligence (AI) platforms to enhance broadcast and digital storytelling. Among the TOUR’s primary areas of focus in AI are a Microsoft-developed Content Relevancy Engine (CRE), a smart video clipping tool and an automated story creator that all utilize data captured by ShotLink powered by CDW.

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