DraftKings Named ‘Official Daily Fantasy Game’ of the PGA TOUR
- Details
- Category: Inside Golf
- Published: 2019-07-24
By PGATOUR.COM
PONTE VEDRA BEACH, Florida, AND BOSTON, Massachusetts — The PGA TOUR and DraftKings Inc. announced a new multi-year content and marketing relationship that designates DraftKings as the first-ever “Official Daily Fantasy Game of the PGA TOUR.”
“We are excited to partner with DraftKings, an industry leader in innovation and fan engagement, in this groundbreaking step for the PGA TOUR,” said Luis Goicouria, PGA TOUR Senior Vice President Media. “The partnership with DraftKings provides the TOUR with a unique opportunity to innovate in a new industry and to further engage our fans.”
DraftKings will activate the partnership by branding its daily fantasy golf contests as “PGA TOUR DraftKings Fantasy Golf.” By playing these contests, fans will have the opportunity to win cash prizes as well as an array of PGA TOUR prizes in the future.