Barney Adams: Stop Calling Golf “Fun”
- Details
- Category: Inside Golf
- Published: 2019-09-09
By BARNEY ADAMS
Industry ads aimed at promoting participation have the same theme, “Play Golf Because It’s Fun.” I disagree with the presentation, but admittedly it takes explanation. Fun is considered, light, enjoyable among other adjectives. Golf hasn’t been around for centuries evoking a unique passion because it’s “fun.” It’s hard and frustrating yet we come back sometimes—even ignoring weather we wouldn’t otherwise be outside in.
Why?
Because it’s rewarding! Not on the whole, that’s reserved for the very few who are excellent players. “Rewarding” for the masses will be a well-played hole, even a singular shot. We are rewarded in small victories, not mastery.
How then do we focus on the concept of reward? The answer falls into what we call course layout and must be championed by those organizations promoting the game—the PGA of America and the USGA. I’ll proceed with some typical examples with real data, not opinion.
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About the Author
Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at This email address is being protected from spambots. You need JavaScript enabled to view it.. Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.