Announcing US$1.4M 2016 Charitable Contribution, Launching 2017 Birdie Challenge With Tackle Kids Cancer
- Category: Industry
- Published: 2017-06-15
OLD WESTBURY, New York — THE NORTHERN TRUST announced that the 2016 event, played at Bethpage State Park (Black) in Farmingdale, N.Y., raised a grand total of $1.4 million for New York/New Jersey Metropolitan-area charities. With the addition, the tournament has generated more than $46.2 million to community charities since 1967. THE NORTHERN TRUST is set to kick off the FedExCup Playoffs at the Glen Oaks Club in Old Westbury, New York, August 22-27, 2017.
“Making a difference in our communities is at the heart of everything we do at this event,” Julie Tyson, executive director of THE NORTHERN TRUST, said. "The tournament allows us to bring together an incredible group of fans, sponsors and our partner Northern Trust around a great event that also positively impacts people's lives.”
THE NORTHERN TRUST has provided charitable contributions to a variety of charities in recent years, and Tackle Kids Cancer at Hackensack Meridian Health Hackensack University Medical Center was named the official charity of the event in 2016. The Tackle Kids Cancer Program raises money for critical research and programs at the Children’s Cancer Institute at Hackensack University Medical Center.
In 2017, Tackle Kids Cancer will work in conjunction with the tournament on the first THE NORTHERN TRUST Birdie Challenge. This program challenges fans and supporters to pledge a donation for every birdie that is recorded throughout this year’s tournament to help raise awareness and support for the life-saving mission of Tackle Kids Cancer.
“The PGA TOUR and THE NORTHERN TRUST are committed to helping Tackle Kids Cancer raise money to cure pediatric cancer,” Jon Fitzgerald, president of Hackensack University Medical Center Foundation said. “THE NORTHERN TRUST Birdie Challenge is a perfect example of socially aware organizations putting fundraising ideas into action. The Birdie Challenge will allow golf fans to directly make donations both on site and online.”
“We are so proud to work with such an important partner in Tackle Kids Cancer,” Tyson said. “The Birdie Challenge will help provide critical funds for those who need it most by advancing research and providing children in our community access to the highest level of care."
Fans and supporters will be able to pledge donations through Pledgeit (www.TackleKidsCancer.org/birdie), choosing an amount per birdie based on the total number of birdies during competition rounds of THE NORTHERN TRUST, which benefits The Children’s Cancer Institute at Hackensack University Medical Center. Every dollar raised benefits the essential clinical care, unique support services and groundbreaking research needed to find a cure. Anyone who pledges any amount will be allowed one entry to guess the total number of birdies for the tournament, with the closest guess winning a foursome at Bethpage Black or Plainfield Country Club or four Skybox Tickets for THE NORTHERN TRUST in 2018. There are also incentives for fans to pledge more for each birdie, ranging from Tackle Kids Cancer items to upgraded tickets to THE NORTHERN TRUST 2017. The tournament averages roughly 1200 birdies per year.
THE NORTHERN TRUST will kick off FedExCup Playoffs at the Glen Oaks Club in Old Westbury, New York, August 22-27, 2017. For more information and a behind-the-scenes look at the tournament, visit thenortherntrust.com or follow the tournament on Twitter and Instagram @TheNTGolf, and on Facebook at www.facebook.com/TheNTGolf.