Web.com doesn’t run the Web.com Tour, but the umbrella sponsorship has closely aligned the two, and initiatives like this year’s Small Business of the Tour voting serve to demonstrate this connection.
The Small Business of the Tournament program, founded in spring 2017, allows each United States-based Web.com Tour event to recognize a local business that impacts the tournament and surrounding community, with nominations made in conjunction with tournament directors.
Each Small Business of the Tournament winner is recognized in the event’s awards ceremony, and each winner is eligible for this year’s Small Business of the Tour Award.
From now through December 6, fans can vote for the Small Business recognized by their hometown community or favorite event. At vote’s end, the winning business will receive $25,000 worth of online marketing, products and services from Web.com.
“So many businesses in our tournament communities work behind-the-scenes, or provide services that not everyone is aware of, and they deserve recognition,” said Hannah Hawkins, sponsorships manager for Web.com.
“We want to put a huge emphasis on the community; we felt like the tournament, Tour and local business all fall under the community umbrella. Our customer base is small businesses, which parallels with our sponsorship of the Tour.”
The Small Business of the Tour voting page features videos for each Small Business of the Tournament owner, so that they can share with customers, friends and families, and that tournament directors could share with tournament staff, volunteers and supporters.
Moving into 2018, Web.com encourages tournament communities to become more involved in selecting their events’ Small Business of the Tournament recipients, as once again all United States-based events will be eligible to recognize a local business with the honor.
The Small Business of the Tour winner will be announced at the PGA TOUR’s Annual Meeting on December 7 in Boca Raton, Florida.