Hilton Becomes Official Partner To The European Tour
- Category: Inside Golf
- Published: 2018-05-23
The European Tour has announced Hilton as an Official Partner for the next three years. Hilton has previously been a supplier to the European Tour and the new partnership will see Hilton sponsor the BMW PGA, BMW International, Aberdeen Standard Investments Scottish Open and Italian Open in 2018.
The new deal will see the partnership work on a number of exciting initiatives. Also as part of the new agreement, Hilton will utilise the European Tour’s content and digital platforms to help drive brand awareness, grow its audience engagement and ultimately drive revenues.