Chronogolf Announces Addition Of ChronoPitch CRM To Its Extensive Suite Of Golf Management Software Products
- Category: Inside Golf
- Published: 2018-09-17
MONTREAL, Quebec — Chronogolf releases a revolutionary approach to golf marketing with ChronoPitch CRM. The marketing software solution leverages PitchCRM, a multi-channel automated platform developed and used by Ratcliffe Golf Services of Charlotte, North Carolina.
ChronoPitch CRM is a marketing manager in a box that allows golf courses to automate real-time email and SMS marketing campaigns and send targeted messages to any golf course customer base. The CRM has deep segmentation features and will permit golf managers to tailor messaging based on customer profile demographics and transactional data. Because the system utilizes real time data, automated messaging is dynamic in nature and personalized to the individual golfer, rather than depending on traditional “blast” campaigns to static lists.
The marketing automation software will make it possible for managers to create “set it and forget it” marketing campaigns, greatly reducing the workload for golf courses with limited marketing budgets and resources. With ChronoPitch CRM, golf operators will be able to send automated email campaigns to targeted customer profiles while tracking effectiveness with detailed open and click through rate reporting – all with minimal staff effort.
‘‘We developed PitchCRM to address a need for an automated marketing platform that delivers timely messaging to our golfers,” said Del Ratcliffe, President of Ratcliffe Golf Services. “By utilizing specific customer data, we are able to deliver a very personal message that changes based on customer traits and interaction with us, building a stronger relationship that results in additional revenue for our facilities.”
Chronogolf Will Continue Building On Its Best-of-Breed Philosophy
The addition of ChronoPitch CRM to its line of golf management products represents another step forward in aligning with the company’s “best-of-breed” philosophy. The company integrates with over a dozen top of the line software partners including Lightspeed POS for both retail and food & beverage. The company also integrates with Quickbooks for accounting, Kangaroo Rewards for customer loyalty, and a variety of third party tee time distributors.
Of the new product addition to the Chronogolf software suite, co-CEO and co-Founder JD St. Martin said: ‘‘ChronoPitch CRM is a continuation of our strategy to partner with proven best-of-breed technology and provide software solutions that deliver a direct ROI to course operators. Chronogolf’s open API allows us to utilize PitchCRM technology in ways that we could not achieve in a closed system”
Chronogolf provides innovative cloud based software and marketing solutions to golf courses ranging from online booking, electronic tee-sheet, member management, tournaments management, customer loyalty and point of sale solutions for pro shops, snack bars and restaurants. Over 500 golf courses trust Chronogolf as their software provider across the world. Chronogolf is headquartered in Montreal, with offices in Vancouver, Lyon, Phoenix and Richmond.
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About Ratcliffe Golf Services, Inc.
Ratcliffe Golf Services, Inc. provides quality management services for golf courses through innovative, cutting edge techniques. President, Del Ratcliffe is a recognized industry leader in marketing, growth-of-the-game initiatives and golf operations in general. The company currently manages five public facilities in Charlotte, North Carolina.