PGA of Canada, NGCOA Canada, and CGSA Announce New Collaboration
- Category: Inside Golf
- Published: 2018-11-22
The National Golf Course Owners Association Canada, the Canadian Golf Superintendents Association, and PGA of Canada are pleased to announce their intentions to collaborate on a new vision for their respective conferences.
The new vision is to schedule the three national conferences simultaneously and in the same city. Although each conference will remain independent, some sessions will be shared for the mutual benefit of all delegates, such as opening keynotes and receptions.
In addition, a combined trade show will bring together exhibitors from the turf, business and pro shop sectors into one larger event for the greater benefit of all delegates and improved marketing value for suppliers.
Branding for the trade show will be the “Canadian Golf Industry Show”, while the three related conferences will maintain their existing branding.
Newly elected NGCOA Canada president, Lesley McMahon, noted “When we signed the MOU on the weekend, it was very well received by those in attendance and we look forward to this opportunity to work together. It’s very exciting and the NGCOA Canada fully supports this vision.”
“We’re very excited about this new opportunity”, stated CGSA president Kendall Costain. “We’ve talked about this possibility for years and the CGSA is pleased to see the vision now becoming a reality. This model just makes sense for the good of the entire golf industry.”
“The PGA of Canada is a big believer in this kind of collaboration and we’re honoured to be a partner with the CGSA and NGCOA Canada here” added Mark Patterson, PGA of Canada president. “Since each conference will still deliver their own content to their own delegates, there is nothing lost. But there is much to be gained through additional shared sessions, plus the importance of industry-wide networking and the advantages of a bigger trade show.”
Further details, including dates and locations, will be announced once agreements are all finalized with host hotels and convention centres.
The MOU proposes a two-year initial commitment by each Association, allowing for a trial period before engaging in a long term legal agreement.