Pure Silk Becomes Title Sponsor Of LPGA Event At Kingsmill Resort

Pure Silk Championshpi


DAYTONA BEACH, Florida — The Ladies Professional Golf Association (LPGA) and Kingsmill Resort announced today that Pure Silk will become the official title sponsor of the newly renamed Pure Silk Championship.

Pure Silk has agreed to a three-year deal from 2019-2021 as title sponsor of the storied tournament at the historic River Course at the Kingsmill Resort. The 15th edition of the Pure Silk Championship will be played May 20-26, 2019, at Kingsmill Resort in Williamsburg, Va., for a $1.3 million purse. 

“A leader in women’s shave cream and now razors, Pure Silk has been a proud LPGA partner since 2013,” said Tom Murray, CEO of Perio Inc., the parent company of Pure Silk. “We are excited to be in Williamsburg and serve as the title sponsor of the Pure Silk Championship and continue to sponsor an outstanding roster of LPGA Tour Professionals.” 

“We are extremely excited to welcome Pure Silk as our title sponsor over the next three years of the annual LPGA championship at Kingsmill Resort,” Kingsmill Resort’s Chief Operating Officer John Hilker said. “Pure Silk brings to the table energy that we are sure will elevate the player and fan experience. Their sincere commitment to service and quality goes hand-in-hand with our core values—it just makes sense. We are looking forward to working with Pure Silk as we continue the tradition of providing a fun event that fosters a strong competition for players, a genuine camaraderie and further investment in the growth and love of the game of golf.” 

The new partnership allows the LPGA to continue to add to the list of past winners at Kingsmill, which includes LPGA and World Golf Hall of Famers Annika SorenstamSe Ri Pak andKarrie Webb along with LPGA veteran Cristie Kerr, who has three titles to her name.

“Pure Silk and Kingsmill Resort have been incredible partners and supporters of the LPGA for many years, so this is a great match,” LPGA Commissioner Michael Whan said. “Pure Silk is not only an incredible title partner, but also a marketing partner, a sponsor of numerous LPGA athletes and most importantly a great friend. We’re excited to build on the rich history the LPGA has at Kingsmill with the Pure Silk Championship.” 

The 2018 tournament was one for the record books, as current World No. 1 Ariya Jutanugarn survived a three-way playoff over Japanese teen sensation Nasa Hataoka and two-time major champion In Gee Chun. On the second playoff hole, Jutanugarn drilled a 15-footer for birdie to claim her first of three wins of the 2018 season and her second title in the last three seasons on the River Course.  

At the 2017 tournament, Lexi Thompson famously skydived into her pro-am and then went on to set a tournament scoring record and capture her eighth career win on the LPGA Tour. After her win she said, “The atmosphere of this tournament is something you can't really describe. Just the town and the fans that come out, it's a very relaxing and supportive community for this event, and I think we all just really enjoy coming here.”