FIRST LOOK: TaylorMade’s 2020 SIM & SIM Max Drivers, Fairway Woods, And Rescues
- Category: Inside Golf
- Published: 2020-01-11
By ANDREW TURSKY, Golf.com
TaylorMade has officially launched its new line of SIM (Shape in Motion) metalwoods, consisting of drivers, fairway woods and rescue clubs. The M-family nomenclature is out after four generations, and while many of the same technologies remain from yesteryear in the new designs, TaylorMade now has a new emphasis on shape.
Since 2015, TaylorMade has mainly focused on making material improvements with its M-family of metalwoods — mostly by introducing and honing the use of carbon composites — in order to optimize distance and forgiveness. Now, with its SIM products, the company has shifted its primary focus to aerodynamics and finding better geometrical shapes to improve club head speed for golfers.