Swing Plate Aid Born From Pandemic Fate

While the world has been affected by a cataclysmic virus, British PGA professional Jamie Brittain has it to indirectly thank. That’s because lockdowns, byproducts of the pandemic, helped him launch a training aid that might otherwise still be shelved.

Morning Read’s Ken Klavon shares how Brittain contacted a few distributors, developed a website, finalized branding, and sorted out social media.

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