Perry Ellis International, Inc. Announces Extension & Expansion Of PGA TOUR Apparel Licensing Partnership
- Details
- Category: Inside Golf
- Published: 2021-04-17
MIAMI, Florida — The PGA TOUR and the golf division of Perry Ellis International (PEI Golf) announced they have extended their apparel partnership. The relationship began in 2004, and with today’s announcement, PEI Golf will continue as the PGA TOUR’s licensee for branded PGA TOUR apparel through 2025 with contingent renewal options that would extend the partnership through the end of 2028.
The PGA TOUR and PEI Golf previously announced an extension of rights covering PGA TOUR branded accessories and headwear, also through 2025. This new extension, which includes men’s, ladies and youth apparel, will ensure all category rights held by the company (apparel, belts, accessories, training aids, headwear, and solar protection) will run concurrently, providing PEI Golf the ability to present the PGA TOUR brand as a full-scale, multi-category brand at retail.
“We are proud of our long-standing partnership with the PGA TOUR brand, an iconic leader in the golf industry. Over the past 17 years, we have expanded our business across all channels of distribution adding new product categories from apparel to accessories. The extension of our license demonstrates our ability to build a unique 360-degree powerbrand strategy into the foreseeable future,” said Oscar Feldenkreis, President and CEO of Perry Ellis International.
The PGA TOUR branded apparel program, which features the PGA TOUR brand exclusively in internal labeling as well as external branding, launched modestly in 2004 with select department store retail partners. The branded product program has steadily grown since its launch, and today forms the foundation of the PGA TOUR retail program that is sold into more than 4,000 retail doors, across golf specialty retailers, department stores, sporting goods stores, e-commerce accounts and other specialty shops.
“Our apparel line has thrived at retail which speaks to the quality of the line and the strength of our partnership,” said Len Brown, PGA TOUR Chief Legal Officer and Executive Vice President Licensing and Merchandising. “It’s important to the PGA TOUR to provide consistent quality and service to our customers and this partnership has allowed that since 2004.”
The license agreements between PEI Golf and the PGA TOUR were negotiated and are managed by CAA Sports Licensing, the PGA TOUR’s exclusive licensing agency.
“There are few license agreements of this nature within sports, and even fewer that stay in place for over 20 years,” said Scott Bouyack Co-Head of CAA Sports Licensing. “This relationship is unique in that regard, and it is a testament to the leadership of both the PGA TOUR and PEI Golf that this program continues to evolve and grow, and arguably has more momentum today than it has at any point in its successful history.”
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories (94 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 216 countries and territories in 28 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.2 billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, WeChat, Weibo, Toutiao and Douyin.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company, through one or more of its subsidiaries, enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the company is available at www.pery.com.