Bettinardi Golf Unveils New INOVAI & BB Series Putters For 2022
- Category: Inside Golf
- Published: 2021-11-24
TINLEY PARK, Illinois — Bettinardi Golf, the industry leader in American Made, precision milled putters and inventor of one-piece technology, announces their all-new production putter lines, the 2022 BB Series and INOVAI lineup, which will be available to pre-order on Bettinardi.com starting November 18, 2021, shipping domestically and internationally by March 15th, 2022.
Robert and Sam Bettinardi continue their legacy of innovation and heritage, crafting the next generation of world-class milled putters with the upgraded BB Series and INOVAI 6.0 series, while introducing the all-new high M.O.I. INOVAI 8.0. All putters are crafted in the USA with a variety of face milling technologies, including their newest Roll Control™ face, which is now featured on the 2022 INOVAI Series.
Bettinardi’s newest products have been inspired and refined directly based on Tour player feedback to help perfect the look, feel and performance of the 2022 offerings. Each new putter undergoes rigorous testing, with upgraded materials and the most advanced milling practices at their family owned state-of-the-art manufacturing facility right outside of Chicago.
Innovative Roll Control™ Face
Now featured on the 2022 INOVAI 6.0 and 8.0, our newest Roll Control™ face milling was scientifically engineered with an asymmetrical design groove profile that promotes more topspin at impact to put the ball into a true roll faster.
Without the use of inserts, the Roll Control™ face gives players exceptional feel and optimal audible feedback at impact.
Re-Make of a Classic: BB Series of Putters
- 5 variations of the 4 models: BB1(also in LH), BB1F, BB8W, BB46
- All-new Aggressive Flymill face milling
- Graphite Gray PVD Finish
- Precision milled from 303 Stainless Steel
- Addition of the BB46 model added to the 2022 lineup
The 2022 BB Series features four unique models: the BB1, which comes in both right-handed and left-handed versions; the BB1F (Flow); the BB8W (Wide); and the new addition to the line, the mid-mallet BB46. All four models in the new BB Series incorporate our Aggressive Flymill face milling, Graphite Gray PVD finish, and a new rounded top line that is a highly sought-after Tour feature, now available for all players.
“Bettinardi Golf is proud to continue the tradition of American made craftsmanship and ingenuity, creating our most timeless and advanced BB Series to date,” said Founder and CEO of Bettinardi Golf, Robert J. Bettinardi. “Our all-new BB Series is now milled out of a solid block of 303 Stainless Steel and features our all-new Aggressive Flymill face milling, finished with our gorgeous graphite gray PVD finish that gives this series of putters a Tour inspired look, feel, and performance.”
Reshaped, Refined and Revitalized: INOVAI 6.0
- Minor Updates to the INOVAI 6.0
- 5% reduced head from heel to toe
- Now with Roll Control™ face milling
- 303 Stainless Steel front piece completed in a Diamond Blast finish
- 6061 Military Grade Aluminum now completed in a Stealth Black Anodized finish
The INOVAI 6.0 has been updated from an aesthetic standpoint, the head has been reduced by 5% in order to create a more compact head shape, to promote optimal visual alignment. The Bettinardi patented Roll Control™ face now adorns all 4 of the models in the INOVAI 6.0 lineup, which includes a slant neck, a spud neck in both right-handed and left-handed, and center-shafted model.
“The Inovai 6.0 has been one of the most successful head shapes we have ever created, said Vice President Sam Bettinardi. “With two years of Tour feedback, we were able to refine the 6.0 with a 5% smaller head from heel to toe, offering a sleek, more compact design than its predecessor. We are proud to bring this Tour-proven model to golfers around the world.
A New Era of Innovation: INOVAI 8.0
- All-New addition to the INOVAI family of putters
- Compact mallet with performance
- Featuring Roll Control™ face milling
- 303 Stainless Steel front piece finished with a Diamond Blast finish
- 6061 Military Grade Aluminum back piece, finished in Stealth Black
The INOVAI 8.0 is added alongside the esteemed INOVAI 6.0, furthering the line’s promise of high M.O.I. putters with feel. The INOVAI 8.0 blends our latest technology with patented Roll Control™ face milling, creating an all-new head design inspired by Tour feedback and request.
Precision milled from 303 Stainless Steel and 6061 Military Grade Aluminum, the bi-metal technology optimizes weight distribution with more mass in the rear of the putter, providing ultimate forgiveness and stability. The 8.0 is available in four offerings, including slant neck, left-handed slant neck, spud neck, and for the first time our Tour-proven Armlock technology.
“The INOVAI 8.0 adds a new level of innovation to Bettinardi Golf,” said Vice President Sam Bettinardi.” We are now able to enter the ever-growing compact mallet segment with all of the performance characteristics that our Tour players have asked for. This new model is a game changer for the Bettinardi brand, and we cannot wait for players of all calibers to put this new design into play.”
Special Black Friday Release
The first opportunity to purchase the 2022 product line will take place during Bettinardi’s special-edition Black Friday Hive release at www.bettinardi.com, which is set for November 26th at 10 a.m. CST. For this release, all new models will be available in a special blackout finish, paired with a black shaft, matching series black headcover, and Bettinardi Lamkin Sink Fit grip.
The official launch of all production putters is set for March 2022.
Stay tuned for product teasers and release updates by following Bettinardi on our official Instagram page. For more information on the 2022 Bettinardi production line, visit www.bettinardi.com.
Located just outside of Chicago, Illinois, Bettinardi Golf is a high-end, family owned and operated golf equipment company that designs, crafts and mills precision made golf products, which include putters, wedges, accessories and more. Since 1998, American Made Bettinardi Golf putters have amassed 94 worldwide Tour victories, and counting. For more information please visit www.Bettinardi.com.