The United States Golf Association and Deloitte have renewed a multiyear professional-services partnership, extending collaboration on initiatives that benefit golfers and the game.

The USGA and Deloitte first teamed up in 2014 to assess existing USGA programs and develop strategies designed to better meet the evolving expectations of today’s golfers, allied golf associations, and clubs/facilities. In 2016, Deloitte and the USGA announced their first multiyear professional-services partnership.

“Deloitte’s outstanding thought leadership and experience have led to a pivotal evolution of our relationship with golf associations in communities across America, driving greater impact and ultimately advancing our service to the game,” said Mike Davis, CEO of the USGA. “By leveraging the power of data, we are building new ways for golfers and the golf industry to connect and learn, and the investment we are making in technology now should help empower the game long into the future. Our work with Deloitte continues to show us the many possibilities that lie ahead.”

"Our relationship with the USGA is built on a common commitment to golf’s values of integrity, collaboration and the pursuit of excellence – values that Deloitte shares,” said Cathy Engelbert, chief executive officer of Deloitte. “Deloitte not only wants to help the USGA grow the game, but increase engagement and inclusion by helping the modern golfer better connect to the game leveraging digital technology.”