An Enduring Legacy: Arnold Palmer Lives on Through His Trademark Umbrella
- Details
- Category: Inside Golf
- Published: 2019-03-12
By CAMERON MORFIT, PGATOUR.COM
Arnold Palmer used to say that he was born at 5:30 a.m., and that’s when he started most days thereafter. Those long hours, plus his natural curiosity, outsized charisma and 62 PGA TOUR wins, many featuring his signature charges up the leaderboard, added up to a new gold standard for sports marketing that endures some 2 1/2 years after his death at 87.
Palmer the brand remains as vibrant as ever and, in some categories, even more so.
“I would go as far as to say it’s been a resurgence,” says Cori Britt, Vice President of Arnold Palmer Enterprises. “It really is. It’s a fun time right now.”