Golf’s PGA Tour Looks to Score Media Deal as Suitors Circle
- Details
- Category: Inside Golf
- Published: 2019-09-02
By JOE FLINT, Wall Street Journal
The PGA Tour is seeking a new media-rights deal with a big increase in fees and a dedicated golf channel, and has drawn interest from suitors including AT&T Inc., Fox Corp., Walt Disney Co.’s ESPN and Amazon.com Inc., according to people familiar with the matter.
The Tour’s current deals with Comcast Corp.’s NBC and Golf Channel, and CBS Corp.’s CBS have more than two years left on them, but talks are already under way with those companies and other potential partners about a new pact.