Lynx Golf Re-Emerges In North America
- Details
- Category: Inside Golf
- Published: 2019-09-07
Lynx brand clubs won Majors back in the 80's and the resurrected company is now back in the USA.
Founded in the 1970’s by John Riley Sr. and Carl Ross, Lynx Golf quickly established a massive fanbase among the game’s best players. Fred Couples actually won the Masters using Lynx in 1992, followed by Ernie Els at the 1994 U.S. Open. Then after a downturn in the company's fortunes, Golfsmith turned it into an in-house brand.
More recently, the Lynx brand has made a resounding comeback starting in the U.K. recording double-digit annual sales increases every year since 2013. In particular, it has gained a strong foothold in ‘green grass’ golf accounts. At the professional level, the brand continues to draw talent, as its ambassadors include the legendary Dame Laura Davies and former European Tour standout, and current Sky Sports TV presenter, Nick Dougherty, as well as LET players Lydia Hall, Becky Brewerton and Trish Johnson.
This growth has been driven by several successful products all of which will be featured on a new website LynxGolfUSA.com. Bolstering the introduction of the new site and associated social media channels is the latest generation of the famed Black Cat line, which delivers leading-edge technology in an attractive and classic aesthetic.
“The U.S. site is the latest step in our journey to bring this iconic brand back to a place of prominence in the American golf market,” says Stephanie Zinser, CFO and co-owner of Lynx Golf. “Black Cat is the perfect series to accompany our website and social launches as golfers have fond memories of previous iterations, but that nostalgia will quickly be replaced with modern performance that maximizes both distance and accuracy.”
For more information, visit www.LynxGolfUSA.com, www.LynxGolf.co.uk, or follow @LynxGolfUSA on Twitter.