PGA TOUR, Yeti Announce Multi-Year Partnership
- Details
- Category: Inside Golf
- Published: 2019-10-02
PONTE VEDRA BEACH, Florida — The PGA TOUR and YETI® Holdings, Inc., a leading premium outdoor brand, have announced a new partnership that makes YETI the “Official Insulated Cup” and “Official Insulated Cooler” of the PGA TOUR and PGA TOUR Champions.
The multi-year agreement includes product licensing, as well as the exclusive right to sell YETI drinkware and coolers at TOUR-operated tournament retail outlets and TPC facilities, a number of which host TOUR events. Further, YETI plans to work with various PGA TOUR tournaments to display YETI coolers and utilize them in player practice areas. The PGA TOUR will also feature YETI drinkware at its Signature Drink programs at various PGA TOUR tournaments throughout the season.
“Over the past decade, YETI has established the standard for high-quality outdoor products with its hard and soft coolers and vacuum-insulated drinkware,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships. “As an outdoor sport, our fans and players will put the YETI products to good use, whether out on the course with friends or at a PGA TOUR tournament. The Signature Drink program allows fans to enjoy beverages all day and go home with a unique keepsake.”
This marks only the third league partnership for YETI, following NASCAR and PBR, though the brand does have relationships with several individual sports franchises.
“We were thrilled at the opportunity to expand our partnership with the PGA TOUR in order to more broadly engage with fans and players, while simultaneously promoting sustainability and the reduction of single use plastic,” said Melisa Goldie, Chief Marketing Officer at YETI.
About YETI Holdings, Inc.
YETI is a growing designer, marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide-ranging customer base. Our mission is to ensure that each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes our customers. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Japan, Australia, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries (93 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion.
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