Ben Hogan Golf Introduces Multiple Gift-Shopping Options Through Website
- Details
- Category: Inside Golf
- Published: 2019-11-20
FORT WORTH, Texas — Ben Hogan Golf Equipment Company (BHGEC), founded by the legendary golfer with arguably the greatest swing ever, has launched three (3) separate ‘gifting’ options on www.BenHoganGolf.com to make the upcoming gift-shopping season easier ... and more meaningful for the gift recipient.
“We know many people who purchase our premium golf equipment do so because they hate the idea of visiting a retail store. Simply put, eCommerce is the way of the future. It’s not only more convenient but in the case of a manufacturer like Ben Hogan Golf, we can eliminate retail mark-up and pass those savings onto the consumer” said Scott White, President and CEO of Ben Hogan Golf Equipment Company. “The same is true when it comes to buying gifts. More and more people simply loathe the idea of fighting traffic and crowds at a mall or store. Now people can purchase and gift Ben Hogan custom-crafted clubs or accessories from the comfort of their homes or offices.”
Visitors to the site will have a number of options to gift Ben Hogan Golf Equipment to family and friends. First, through the ‘direct’ gift option, gift-givers will be able to purchase specific equipment ... such as a set of irons, wedges, or a driver ... but have the gift-recipient provide his/her specifications. This option is important because at Ben Hogan, all equipment is custom-crafted for an individual golfer, as the Company doesn’t make one-size-fits-all golf equipment that a golfer might find in the rack at a retail store.
Gift-givers visiting www.BenHoganGolf.com can also purchase gift ‘codes’ ... like electronic gift cards ... in $50.00 increments, so the gift-recipient can choose ANY equipment that they want. A gift code provides for more flexibility; especially for the gift- giver that may not be a serious golfer. Gifting a code to a serious golfer ensures that he/she will get the product(s) that are most needed in their bags.
Lastly, visitors are able to send gift ideas (for themselves or others) to friends and family via email, as a simple and fun way for golfers to drop hints about the Ben Hogan Golf products they would like to receive or recommend for someone else. The “gift registry” will include product images and specs with a direct link back to BenHoganGolf.com for an easy purchase by the gift-giver.
The new Ben Hogan Golf holiday gifting options come on the heels of the Company’s best sales quarter in recent history, and following the debut of its first full-line of premium forged products in decades, including irons, woods, wedges and putters.
Adds White, “Ben Hogan Golf has exceptional market momentum right now, as we remain committed to Mr. Hogan’s mission to design and manufacture the highest quality and best performing golf equipment in the world. The simple fact is that more and more serious golfers are understanding and embracing our unique Factory-Direct business model, which allows them to buy custom-crafted clubs that are individually built to their specifications. By keeping our costs and overhead low, and eliminating retail mark-up altogether, we sell some of the best golf equipment in the world for about half of the price of competitors’ premium clubs.”
Highlighted by no-charge customization on all club orders, the Ben Hogan Golf Equipment Company offers a number of consumer-centric programs, including: free domestic shipping on orders over $250.00, flat-rate international shipping and a low or no-cost financing program.
And, recognizing that many golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan Golf equipment via the Demo Program end up buying equipment.
To complement the Ben Hogan Golf 2019 product line-up, the purchasing process for the Company’s micro-manufactured, premium forged golf clubs has been optimized through a number of new features, including a new HoganFIT club recommendation tool, and the addition of 3-D golf club imaging technology.
For more information on the holiday gift registry visit www.BenHoganGolf.com, and to keep up-to-date with all of the latest Ben Hogan Golf news on social media:
Twitter @BHGolfEquipment /Facebook @BenHoganGolfEquipmentCompany /Instagram @BenHoganGolf