PGA TOUR LIVE To Launch In Restaurants, Golf Clubs, And Sports Bars Through New Partnership With Joe Hand Promotions
- Details
- Category: Inside Golf
- Published: 2019-12-19
PGA TOUR LIVE, the only place to watch exclusive live OTT coverage of featured groups throughout the 2019-20 PGA TOUR Season, will be available to restaurants, golf clubs and sports bars for the first time through a partnership announced today by the PGA TOUR and Joe Hand Promotions, the oldest and largest distributor of live sports content to the hospitality industry.
PGA TOUR LIVE showcases the biggest stars in golf as featured groupings are created by the PGA TOUR to drive excitement and interest each week. Joe Hand Promotions will use its promotional experience to help participating establishments generate key lunchtime and daypart traffic to their stores with live golf programming. The commercial offering includes 34 events and more than 1,200 hours of live golf, more than all other U.S. networks combined.
PGA TOUR LIVE will be available at commercial venues beginning in 2020 through a year-long subscription package at an affordable monthly rate through Joe Hand Promotions. Restaurants, golf clubs and sports bars interested in subscribing should contact Joe Hand Promotions at 1-800-557-4263 or visit www.joehandpromotions.com.
The American Express, beginning on January 16th in La Quinta, California, will be the first tournament in 2020 available under the new arrangement.
PGA TOUR LIVE is produced by PGA TOUR Entertainment each week and is distributed to consumers as part of the NBC Sports Gold OTT Platform. This is the first time PGA TOUR LIVE has been made available to commercial venue owners and operators.
“By expanding distribution of PGA TOUR LIVE, our fans can watch their favorite golfer or stay closer to the action during previously non-televised times at their golf club, favorite sports bar or restaurant,” said Chris Wandell, Vice President Media Business Development at the PGA TOUR. “In addition, establishments looking to secure new content and attract early arrivals for lunch specials can connect with golf fans in a new way.”
“Joe Hand Promotions has an outstanding reputation for helping connect content providers and their fans in sports bars and other dining establishments,” added Will McIntosh, Executive Vice President, NBC Sports Digital and Consumer Businesses at NBC Sports Group. “We are excited to work with their industry-leading team of event consultants to increase our viewership and fan base by presenting PGA TOUR LIVE as a stand-alone commercial entity.”
Establishments that already subscribe to PGA TOUR LIVE will be included in the Joe Hand Promotions Bar Finder on the company’s website.
“We are thrilled to bring PGA TOUR LIVE to our commercial partners and deliver on our promise of serving them with exclusive content that will expand their customer base and introduce them to new demographics of fans,” said Joe Hand, Jr., President of Joe Hand Promotions.
About Joe Hand Promotions
Joe Hand Promotions, the leading provider of live content to sports bars, restaurants, and dining establishments, has been bringing fan communities together to watch sporting events since 1971. The company has presented more than 25,000 events to establishments while boosting their food and beverage sales, expanding their customer base, and increasing their late-night revenues. JHP is a strategic partner with most national sports bar chains, and more than 10,000 independent sports-themed bars and restaurants have activated live sports events through the company.
About PGA TOUR LIVE
PGA TOUR LIVE is the PGA TOUR’s Over-The-Top subscription service that features more than 1,100 hours of live video from 35 PGA TOUR events. Coverage showcases the TOUR’s biggest stars with live Featured Groups coverage each week beginning at A Military Tribute at the Greenbrier and running through the TOUR Championship.
Fans can subscribe to PGA TOUR LIVE via NBC Sports Gold or Amazon Prime Video Channels, offering fans more viewing options and platforms than ever before. In addition to its exclusive live coverage, PGA TOUR LIVE now features Speed Rounds that showcase every shot from a Featured Player in under 10 minutes, as well as integrated statistics, rounds replays and event recaps.